How Jackson's Western Style Took Over Luxury Menswear - Men's Journal
via Men's Journal

Shows like Yellowstone helped turn ranch life into a cultural obsession. When you think about it, places like Aspen, Jackson Hole, and other Western destinations have become status symbols for travelers to look into this quieter version of luxury. Naturally, fashion followed. Many fashion brands are transforming shearling, suede, and cowboy boots into modern luxury menswear.