Cub and Chris Schaefer founded Rocky Mountain Featherbed in Jackson during the 1970s, creating the iconic leather-yoke down vest. The company defined local ski fashion before financial struggles led to bankruptcy in 1981.

Cub and Chris Schaefer moved to Jackson in 1974 to launch Rocky Mountain Featherbed, which defined mountain town fashion with its signature leather-yoke down vests. The brand faced a sudden collapse in early 1981 after a winter without snow left the company with massive unsold inventory during an expansion. Business disputes with a majority partner in Pittsburgh ultimately forced the label into bankruptcy.